While social networking takes on, and many individuals, businesses and organizations take to concepts of web marketing, marketing through social networking platforms.
Social networking has become a buzz word in marketing today. However, few know about the power of Twitter. This seemingly small tool that allows you to tweep small lines of 140 characters each is one of the most scalable platforms of social networking today.
While many social networking evangelists would profess the opportunity laid out by facebook pages, myspace and linkedin, twitter is a very critical tool. It can capture voice of customer at a level, where marketers, producers and service providers must be careful about feedback being received.
Its free speech. Once on twitter, always on twitter.